Read the 23-page pitch deck that ShopMy used to raise $18.5 million to shake up affiliate and influencer marketing (2024)

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ShopMy declares it is "powering the creator economy."

Then jumps into "the issue" it plans to solve.

"Every brand knows they need to leverage creator marketing to succeed — but they have no idea how to get started," the slide reads. This leads to brands having to handle influencer marketing "manually" and "inefficiently," ShopMy writes.

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ShopMy then offers a solution.

"ShopMy offers everything a brand needs to build a world-class creator marketing program," the slide reads. "Our platform delivers a new industry standard with a stunning user-friendly design, advanced analytics to maximize ROI, seamless affiliate management & collaboration tools — all with our curated network of elite content creators."

ShopMy highlights four key parts of its platform.

"What is a world-class creator marketing program?" ShopMy asks in this slide. "In an era where traditional advertising is losing its impact, creator marketing has become indispensable for brand growth, particularly as the buying power shifts to a tech-savvy generation that places high trust in social media influencers —making them the key drivers of brand success in the coming decade."

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The deck explains what the ShopMy platform is.

"Our platform is designed to help brands transform their affiliate strategy into a true growth channel, through tools that allow teams to discover relevant talent, communicate with and gift to influencers directly, and track the return on their program via completely transparent data," the slide reads.

ShopMy helps brands discover creators.

This slide breaks down ShopMy's discovery tools for brands:

1. Curated Lists: Explore a convenient way to browse through our extensive user base of over 50k+ creators with refined, data-backed lists built by our expert team.
2. Database Discover: The only discovery tool on the market that allows you to filter by sales and audience shopping behavior - our database allows you to effortlessly uncover the perfect creators to partner with.
3. AI Generated Recommendations: With AI models backed by hundreds of millions of traffic and sales datapoints, our creator recommendations and creator lookalike tools allow you to confidently grow your program through creators who have already gained audience trust in your product category.

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Then it explains how brands can engage with creators.

This slide breaks down ShopMy's engagement tools for brands:

1. Chat with Creators: Easily manage all communications with creators in one place. From gifting to individual outreach - everything that has happened between your team and the creator is always easily accessible.
2. Automated Gifting & PR: Our sleek, revolutionized approach to gifting offers an automated process for the brand and user, eliminating any back and forth or manual work off platform.
3. Bulk Actions: Successful programs are based on scale, and our bulk tools allow you to send messages, gift product and offer custom commission rates to hundreds of creators in one click.

And how brands can collaborate with creators.

This slide breaks down ShopMy's collaboration tools for brands:

1. Custom Rates + Codes: Issue custom commissionable discount codes
 or rates to creators – one of the most effective
 ways to increase engagement with creators and improve conversion.
2. Talent CRM: Our Talent tab offers you a clear picture into the status of your program, from creators you are recruiting all the way through those you are actively partnering with.
3. Campaign Management: With ShopMy, brands can discover talent,
make proposals, manage negotiations, track performance and seamlessly pay talent all within our platform.

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Its final core product offering is tracking tools for brands.

This slide breaks down ShopMy's tracking tools for brands:

1. Social Listening: Our social listening tool monitors Instagram, Youtube and Tiktok for any mention of your brand, and unlike other social listening tools, our creators have opted-in to our network, meaning you get data that you wouldn't find elsewhere such as story views and more.
2. Talent Performance: View traffic, sales and conversion statistics on each of your promoters allowing you to focus your efforts on only talent who are high performers. No more guessing on who you should choose for paid partnerships, now you'll know.
3. Retailer Analytics: If your products are sold at retailers outside of your DTC site, we also offer analytics on performance on those sites. This is yet another feature only found on ShopMy that can help you better understand your strategy holistically.

ShopMy highlights its network of over 50,000 creators.

"Unlock access to our invite-only community of over 50k elite content creators," the slide reads.

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It also has brands like Nike, Lululemon, and Net-a-Porter.

"We've selectively limited brand partnerships to major names, enabling us to cultivate a high-end reputation in an affiliate market in need of premium players," the slide reads. "Currently, over 1.2k brands are on our waitlist."

Creators like Alix Earle and Serena Kerrigan are using ShopMy.

"We have attracted many of the biggest names on TikTok, Instagram and Youtube across a wide variety of demographics, from Gen Z superstars to A-List celebrities," the slide reads.

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ShopMy then explains its business model.

"Our business model addresses both sides of our market, with a SaaS-based offering on the brand side and a take rate on the creator side that scales with volume," the slide reads.

65% of ShopMy's revenue comes from monthly subscriptions paid by brands, which range from about $1,000 to $7,000. It also makes 35% of its revenue from the 2.9% "take rate on GMV" from its platform.

ShopMy then provides charts demonstrating growth and traction.

"We are at an inflection point and are just getting started," the slide reads. "We grew 3x in the last year and expect to hit $15M in annualized revenue in 2024. Q4 was our best quarter yet with $1.6M in net-new ARR closed."

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Here is the second one.

"The two sided dynamic of the platform means growth will continue to accelerate, as more talent refer more brands and brands invite more talent to their programs," the slide reads.

ShopMy thinks network effects will accelerate as it grows.

"We are seeing the power of network effects," the slide reads. "Brands arrive to ShopMy with their own talent, who they onboard onto the platform. This new talent introduces ShopMy to additional brands they work with, bringing them to the platform. Rinse and repeat."

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It then lists brands it hopes to onboard in the future.

ShopMy plans to hit $100 million in revenue run rate by 2026.

The slide explains in bullets:

• Average MRR for 45 brands in January 2024 was sold at $2,383
• Continuous product expansion means that we charged $399 in 2021, $799 in 2022, $1999 in 2023, and will charge roughly $2799 in 2024 for our base package.

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ShopMy compares itself to competitors.

Some of ShopMy's competitors include: LTK, Magiclinks, Grin, and Awin.

The deck includes one final chart about cutting costs for brands.

"ShopMy cuts brand marketing infrastructure costs by up to 90%," the slide reads.

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The startup has built relationships with brands, tech platforms, and talent agencies.

"Our go-to-market team has shown an ability to build strong relationships
with the world leading creators, brands, agencies and strategic partners," the slide reads. "Many companies may say they have an incredible network, we actually do."

ShopMy briefly introduces the team behind the product.

"Our team is a fusion of visionary founders from MIT and Harvard, seasoned professionals, and top industry advisors, all united by a passion for the creator economy," the slide reads.

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The deck concludes with why investing in ShopMy would be an "enormous opportunity."

Here's what the final slide reads:

Why this is an enormous opportunity:

Paid Social Media
Advertising is too costly

Buying power is shifting to a digitally-native cohort of buyers who are skeptical of paid advertising on social media. 


Security measures are reducing
brand's ability to target audiences.

Influencer Marketing is exploding

In 2022 the Influencer Marketing Industry's value has increased to $16.4 billion – a tenfold increase since 2016. [Forbes.com]

There isn't a winner in the space

None of the existing creator marketing platforms on the market sufficiently serve as a technical backbone for
this movement.